Create More

UFS sought help in differentiating their ready-made sauce range, Create More, from other products. CBFS was engaged to help identify the touch points, key uses and points of difference.

We worked with the UFS team to create written and video content and helped to define the key marketing messages that added to the growing success of Create More.

Wise Up On Waste

Following the creation of waste saving strategy, Wise Up On Waste, Unilever Food Solutions’ (UFS) managing director Tracey Rogers and her senior team were looking to implement the strategy across the industry.

CBFS identified practical ways to integrate the strategy into food businesses, and helped create a series of tools for chefs and restaurateurs, as well as being the face of the campaign.

Wise Up On Waste remains an important part of UFS’s ethos, and has been downloaded and utilised by thousands of customers.

Pub Channel

UFS aimed to get greater reach into the independent sectors, with a particular focus on pubs.

CBFS identified ways of helping the business to penetrate the market by offering free tools and information on its target market. Though still a work in progress, this strategy is gaining momentum and has already achieved much success.