Helping a Premiership rugby club elevate hospitality

Gloucester Rugby are a top premiership side with ambitions to elevate their facilities to a new level. They have secured a massive warehouse space adjacent to the Kingsholm Stadium which allows them to have a world class gym and indoor training facility. This is also brings many hospitality options, potentially creating new concepts for pre and post match dining and drinking, but also to rethink what goes on with hospitality in the stadium. We were delighted to kick this off with a workshop alongside the clubs c-suite team, Lance Bradley and Alex Brown, and between us we found many possible solutions and developments. Stuart Bradbury of ADS design introduced us to the project and was there to give architectural and design insights to the process. It was a great session, CBFS were joined by William Barber, in his final year at UWE Bristol to observe the session, and add a younger persons view to the proceedings.